About The Latch Lady
Hi, I’m Georgie, a mum, midwife, lactation consultant (IBCLC), child and family health nurse, and the heart behind The Latch Lady. I know firsthand how joyful, overwhelming, beautiful and messy early parenthood can be, because I’ve lived it too. My daughter Poppy was born in 2024, and even with all my professional experience, breastfeeding didn’t come easy. That journey deepened my compassion, and reaffirmed my belief that every parent deserves individualised, evidence-based, and deeply kind support.
At The Latch Lady, I offer one-on-one breastfeeding consultations in your home or in clinic, as well as prenatal breastfeeding education sessions for expectant parents. I also support families navigating newborn care, feeding challenges, sleep, and the emotional highs and lows of early parenthood.
My approach is inclusive, judgment-free and grounded in real-life experience. Whether you’re preparing to breastfeed, feeling unsure in those early weeks, or needing support with things like mastitis, pumping, mixed feeding or weaning, I’m here to walk alongside you.
I work with families in Sydney and offer personalised care that’s led by you, your values, your goals, your baby. You won’t get a one-size-fits-all answer from me, and I’ll never tell you there’s only one “right” way. What you will get is warmth, clinical expertise, and someone cheering you on.
You can learn more or book a visit via my website or Instagram @thelatchlady_. I’m so honoured to be part of the Not Another Onesie village, and I can’t wait to support you in yours.
Areas of expertise
- Lactation Consultant (IBCLC)
- Registered Midwife
- Child and Family Health Nurse
- Registered Nurse
Company values
Accessibility
Diversity & Inclusion
Sustainability
Women Owned
Get in touch
- Inner West NSW
- Eastern Suburbs NSW
- Inner City NSW
Need assistance gathering your village?
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Nurturing Nurses
Hello, we are Helen & Karen and we are the founders of Nurturing Nurses. We each bring over 25 years of experience in Neonatal and Paediatric Nursing and still work in clinical practice in a Special Care Nursery in a Brisbane based Maternity unit. We are also Certified Infant Massage Instructors and want to share with you our extensive knowledge of newborns through our in-person Newborn Care Masterclass and our range of online Infant Massage videos.
We are dedicated to empowering families with the confidence, skills, and reassurance they need through education, hands-on support and evidence based practices both within our classes and online instruction videos. Our Masterclass is delivered by expert Neonatal Nurses who are devoted to teaching and assisting parents in their journey through the early weeks with a newborn. The class is both informative and practical, with opportunities for hands on practice and a bespoke question and answer session. Demonstrations include bathing, swaddling, nappy changes, infant massage principles, cord care, settling techniques, home safety and much more.
We have a wealth of experience of the developing newborn and are both mothers ourselves, We offer to you a series of online videos for purchase to teach you the benefits of Infant Massage, whether you are seeking a remedy for digestive issues such as colic, or if you simply want to enhance bonding and attachment with your baby. These videos, once purchased are yours to keep and watch any time you want, working through at your own pace. Videos can be purchased via direct links on our website. We also offer a range of free educational videos through our YouTube channel relating to aspects of Infant Massage and ‘All Things Baby’.
Learn about the support you didn't know you needed.
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Article - Louise Barton + Elisha Wildblood (Not Another Onesie)
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