About Swoop Baby
Swoop Baby is your trusted partner for all things baby sleep. Founded by Sarah Clifton, a certified infant and toddler sleep specialist and mother of two, we help families establish healthy sleep habits from newborn through toddlerhood.
“We believe sleep should be a positive experience for both baby and parent. It’s not just about better sleep; it’s about reducing stress and helping parents enjoy the journey.”
– Sarah Clifton, Founder & Sleep Specialist
At Swoop Baby, we offer personalised, science-backed sleep solutions, guiding families through everything from the fourth trimester to sleep regressions and age-appropriate routines. Our holistic approach addresses sleep environments, feeding and nutrition, sleep associations, independent sleep, soothing techniques, and a variety of settling methods to create tailored sleep plans that meet each family’s unique needs.
We provide both in-home and remote support, including our ‘Newborn Nights’ service, which offers overnight care from a trained newborn care specialist, giving parents much-needed respite. Our ‘Fourth Trimester Program’ ensures a smooth and positive transition to parenthood.
Our mission is simple: to bring confidence, support, and consistency to families when it’s needed most—at sleep time. Whether you’re establishing your baby’s first routine or tackling toddler sleep challenges, we’re here to help your family thrive, night after night.
Areas of expertise
- Certified Baby and Toddler Sleep Specialist
- Sleep Conditioning 0-5 years
- Night Nannies
- Baby Education
- Postpartum Care
Company values
Accessibility
Diversity & Inclusion
Sustainability
Women Owned
NAO Exclusive Offer
$50 off any remote sleep conditioning course
or $100 off any in-home sleep conditioning course.
Mention Not Another Onesie to receive your discount .
Find out more hereGet in touch
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Book a ConsultLearn about the support you didn't know you needed.
We have cherry picked the most useful resources for your fourth trimester so that you don't have to waste precious hours searching.

Article - Elisha Wildblood and Louise Barton (Not Another Onesie)
Discover the life changing benefits of planning for your postpartum
Discover how proactive postpartum planning can transform your journey into motherhood. This post outlines the critical benefits of preparing ahead—from organizing nutritious meals and setting up recovery systems to establishing clear boundaries with visitors and building a trusted support network. With practical tips and insights, you'll learn how a well-crafted plan can help you recover, bond with your new-born, and navigate the early days of motherhood with confidence.

Article - Louise Barton + Elisha Wildblood (Not Another Onesie)
Not Sure What You Need After Baby Arrives? Start Here
The truth is, most mums aren’t told how to prepare for the fourth trimester, the raw, tender, and transformative time after birth. You might feel sore, sleep-deprived, disconnected, or emotionally all over the place. And that’s completely normal. But it doesn’t mean you have to go through it alone. This blog is your gentle starting point, a guide to the kinds of support you may need (and deserve) after baby arrives.

Article - Louise Barton + Elisha Wildblood
Do I Need a Postpartum Doula? Here’s What They Really Do
"Do I Really Need This?" It’s a question so many new mums ask, often in the quiet chaos of the fourth trimester. “Do I actually need a postpartum doula? Isn’t that a bit... extra?” When your body is sore, your hormones are surging, and you’re running on fragments of sleep, it’s not about luxury, it’s about being held while you hold your baby. If you’re feeling overwhelmed, touched out, or just bone-tired, this blog is your starting point. Let’s demystify the role of a postpartum doula and help you decide if they’re the kind of support you’re craving.

Article - Ilana Lawrence (The Sick Sense)
Baby & Child First Aid: Why Every Parent Needs These Life-Saving Skills
Becoming a parent comes with joy, wonder and a lot of worry. From fevers to falls, choking hazards to unexpected rashes, every parent has those moments of panic: Is this serious? Should I call for help? That’s where baby and child first aid training can be life-changing. We sat down with Ilana Lawrence, the founder of The Sick Sense, paediatric nurse and infant first aid trainer, to talk about why first aid education matters, what parents will learn, and how these skills can empower families to act with confidence.

Article - Melissa Miceli (Motherscape)
Occupational Therapy for Mothers: Support for Postpartum Recovery and Matrescence
During the postpartum period, many women experience challenges in daily routines, self-care, and identity. Occupational Therapy (OT) for mothers offers practical and emotional support to help women navigate these changes, rebuild confidence, and find balance in everyday life.









