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About Parent.ed

Amy Watson is an Endorsed Midwife, IBCLC Lactation Consultant, and Maternal and Child Health Nurse based in Melbourne, supporting families through pregnancy, birth, breastfeeding, and early parenthood. With over 15 years of experience across hospital and community settings, she provides private, continuity-based care that is both clinically grounded and deeply personalised.

Amy is passionate about supporting families through the critical transitions into parenthood, with a focus on building confidence, strengthening feeding outcomes, and ensuring families feel calm, informed, and well-supported in the early weeks after birth.

During pregnancy, Amy offers comprehensive childbirth education hosting Calmbirth® courses. The 2 day course prepares expectant parents for birth, breastfeeding, and early newborn life. From previously working as a midwife at the Royal Women’s hospital – Victoria’s largest hospital for Mother’s and babies, Amy’s approach focuses on physiology, informed decision-making, partner support, and building empowering birth experiences, no matter the journey.

Postnatally, Amy provides in-home midwifery and lactation consultations, including detailed breastfeeding assessment, support with latch and positioning, milk supply management, and guidance for complex feeding presentations. Care is tailored to each family’s goals and circumstances, with a strong emphasis on practical, hands-on support in the home environment. Virtual consultations are also available – great for changes in feeding and child development, introducing solids, returning to work and weaning, when the time is right.

A key feature of Amy’s practice is early education and continuity of care package, which includes weekly home visits for the first six weeks postpartum + bulk billed telehealth support in between visits. This model ensures consistent clinical oversight, early identification of feeding or recovery challenges and progressive emotional support a family establishes feeding and adjustment to life with a newborn. As an Endorsed Midwife, Medicare rebates are applied for eligible postnatal services and bulk billed telehealth support for up until 7 weeks after birth.

Amy provides high-quality, evidence-based care that supports not only feeding and birth recovery, but the broader, yet critical, transitions of a family into confident and connected parenthood.

Areas of expertise

Endorsed Midwife, IBCLC Lactation Consultant, Maternal and Child Health Nurse, Childbirth Educator – Calmbirth®

Company values

Diversity & Inclusion

Sustainability

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